Read The Relevance of Crowdfunding: The Impact on the Innovation Process of Small Entrepreneurial Firms book online now. You also can download other books, magazine and also comics. Get online The Relevance of Crowdfunding: The Impact on the Innovation Process of Small Entrepreneurial Firms today. Are you Looking Download or read The Relevance of Crowdfunding: The Impact on the Innovation Process of Small Entrepreneurial Firms for free..? enjoy it.
Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback.
