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In financing his first invention, the Arctic Stick, Brandon Adams struggled to gain the funds he needed without giving up a large ownership stake in his product. Always an innovator, Brandon turned to the crowdfunding site Kickstarter.com in an attempt to raise funds to manufacture the Arctic Stick. With a mind made for marketing and a nose-to-the-grindstone approach, Brandon found success on Kickstarter and got his project funded. Along the way he made just about every mistake in the book. That hands-on learning helped him assemble his secret FUND Formula for crowdfunding success. Brandon’s experiences crowdfunding “in the real world” serve as the backdrop in this comprehensive book on unlocking the power of crowdfunding. “Keys to the Crowd” logically walks through the do’s and don’ts of crowdfunding while providing actionable steps to help even the beginner put together a solid strategy for crowdfunding success.