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Developing and making best use of a sound strategy is only possible with knowledge. Being prepared with the most effective resources is a primary task to enable sound strategy. This book will help you on your loan raising crowdfunding journey. It's based on empirical collections of comments and questions posed to real entrepreneurs attempting to use the crowdlending model to finance their projects. By addressing the crowd with responses they want much deeper engagement can be nurtured and trust built between project management and the crowd. This is a powerful resource for any entrepreneurial project looking to use the crowdlending model. With increasing competition on platforms, entrepreneurs and their teams need all the support they can muster. This title will empower you with the confidence and knowledge to maximise your impact as you address the issues and concerns raised by a savvy crowd.