Read Where's My Umbrella? A Crash Course in Crisis Management book online now. You also can download other books, magazine and also comics. Get online Where's My Umbrella? A Crash Course in Crisis Management today. Are you Looking Download or read Where's My Umbrella? A Crash Course in Crisis Management for free..? enjoy it.
Never Say Never is the only book to offer a practical plan to make American business 100-percent crisis-ready. Does your business need a crash course in risk management? Research shows an estimated one-quarter to one-third of all American businesses still have no crisis plan, six years after September 11 provided a corporate wakeup call.
Len Biegel, an international crisis management expert, draws from his own experience with the famous Tylenol product-tampering case and similar high-profile corporate nightmares, laying bare some of the best and worst cases of crisis response, and offering some hard lessons learned. He examines the reasons why individuals and companies resist preparing for crisis, and knocks down every excuse. Biegel, President of The Biegel Group, has counseled many Fortune 500 corporations and trade groups on crisis planning and has played an active role in creating their strategic plans. His client list has included American Airlines,
